OLMA St. Gallen
OLMA St. Gallen: 1st presentation of the “HärdöpfelGwürz”.
Newly packaged in the now familiar design, different to the market and in the Stedy yellow outfit. Who would have thought back then that you could make a company completely pink and thereby secure the quality feature?
The initially cautious response on the first 2 days of the trade fair intensified our courage as we were more than convinced by the mix. So we started with “Schmöcke” and “Try” for the first time and have stayed true to it to this day.
“Make your customer a fan” applies to this Stedy not just since 2006 and yet it all started this year. Numerous Stedy Fans have helped us to make this fine mixture attractive to retailers. But that's not all: the retail trade (around 1,800 specialist shops at the time) was immediately ready to add 12 spreaders to their range and display them accordingly. Due to our long-standing cooperation based on honesty, we received really good support.
The paragraph was correspondingly brilliant. Without TV advertising or anything similar, HärdöpfelGwürz became the favorite product of new and existing customers in the same year.
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