Simply a better spice!

Stedy dared to take the step into the retail trade and added fine specialities to the range. Italian pasta, tomato sauces, garlic pastes and pickled mushrooms went perfectly with the popular spices. So even more enjoyment came to the village. And the Stedyphilosophy remained noticeable: honest, fine and lived with a lot of heart.

For the planned growth, Stedy for more space and new possibilities. In Märwil, they found what they were looking for, on the former site of the old cider factory. There, Stedy moved into its first own company building and laid the foundation for further growth.

The Stedyteam grew with more sales drivers to bring the brand to new regions. Through the telephone service and weekly tours, butchers, grocery stores and cheese dairies were personally looked after. The brand name „Stedy“, Peter's military nickname, has been officially entered into the trademark register.

The Stedyrange grew steadily, more and more specialities were developed for the retail trade and lovingly packaged. Further partnerships with Migros, Spar, Globus and others followed. Stedy gained new customers nationwide and now supplies over 1300 Specialist shops throughout Switzerland.

With the Butcher marinade in the tube thought Stedy new: away from the glass, towards more manageability and freshness. The well-known "House Blend No. 1" thus became the first great success. Enthusiastically presented at trade fairs such as MEFA and still popular today.

22 years full of enjoyment, ideas, and growth. 12 marinades, 6 spice mixes, and fine sauces are among the favorites. Around 100 tons of enjoyment are produced and packed by hand each year, also as private labels. Involved: Valentin Stettler (son), who passionately helps shape the future.

Presented at the OLMA in St. Gallen Stedy for the first time this Härdöpfel spice in a new, fresh design and radiant Stedy-Yellow. Despite hesitant reactions at first, the mixture quickly convinced people with “Schmöcke & Try”. The retail trade and many new fans quickly made the spice a favorite with the public.

Brought with a lot of courage and trust Stedy that Härdöpfel spice on the shelves at Volg, based on a long-standing partnership and many joint barbecue courses. The success in rural regions confirmed the move. Shortly afterwards, the SaladGwürz and FleischGwürz followed in a new design. The popular “Trio Chuchichäschtli“ for every day was born.

With the founding of theStedy Gwürz AG begins a new chapter: Valentin Stettler (son) takes over the management, Peter continues to ensure the best blends. The vision “We turn customers into fans – and pink stands for Stedy“ shapes the appearance. Stedy grows and moves to Weinfelden.

Stedy The factory opens to visitors: with guided tours, the popular factory shop and the legendary spice mixing course with Peter Stettler. Despite growth, everything remains handcrafted: every sprinkle is freshly filled and labeled. Newly exciting SchtiekHuusPfäffer and that Pizza & Pasta Spice. Two fine mixtures that have belonged in every ChuchiChästli ever since.

Stedy discovers the world of social media and lives the motto “We turn customers into fans” also online. With recipes, campaigns and honest exchange, a loyal community is growing, even going viral with “Mini Fründin bruchts everyday”. At the same time, new classics like this are emerging GüggeliGwürz and the dessert spice.

A new highlight at the OLMA: the first onesStedy Härdöpfel spice chips! Crispy and spicy, they immediately became a crowd favorite. Presented for the first time Stedy There were two stands with over ten employees at the OLMA and the chips generated enthusiasm, enthusiasm and lots of new fans everywhere.

The Stedy Gwürz AG is launching this THANK YOU set for companies: five of the most popular spice mixtures, put together to a high quality and with a personalized label including the company logo and the words “THANK YOU”.
Each time the gift is used, the recipient is reminded of who gave the gift.

The Stedy Hippy Bus stopped in beautiful Bern at the BEA Expo. Also in our luggage: ours Stedy Chips that were very well received by Bernese fans and sold extremely well.
Already in 2013 Stedy present at the BEA for the first time and, thanks to the high quality and friendly appearance, quickly became a permanent meeting place: “I don’t mind if I have a BEA.”
A warm Merci viu mou to the great Bärner community! 💛

Bright pink, eye-catching and unmistakable: our first promotional vehicle traveled daily between Appenzell and St. Gallen towards Thurgau.
It caused a lot of hellos in traffic jams, curious looks and, above all, a lot of smiling faces. 😊

The most successful OLMA participation in the Stedy-History! As the only real spice seller with fine mulled wine to try and buy, we have been able to build up a loyal customer base over more than a decade.

A big thank you to all visitors, to alli Stedy Fans and of course to our great star sellers! ❤️

Team event Stedy: Festive inauguration of our new Grillchugle!

A wonderful feeling, together with the whole thing Stedy Team standing on the terrace.

A big thank you to grillland.ch for the top service and great support! 🔥

First major national order for customer gifts and an important milestone in the Stedy story.

A big thank you to Toyota and to Guddi, who even got us a pink ant. 🐜💗

Here comes real past – with a lot of emotion ❤️ (Image from 1982).

Spices were already photographed in Tobel, our home at the time - with today's one Stedy, Valentin Stettler, as a charming “place or shaker holder”.

Off Grill fix became today's GüggeliGwürz, out Cheese mix that Cheese spice. The name and appearance have changed, but the recipe has remained the same to this day.

Stedy at a tasting in the Migros Outlet Buchs. Another beautiful moment in our long-standing partnership.

We have been supplying the Migros outlets for over ten years now, with ever-growing success, because everything is here Stedy Assortment available.

Our fans want more than “just” Härdöpfel spice and this is exactly where you will find the whole spicy variety: Thank you for this great opportunity! 

Our first Instagram love 💕: Eatmeatlove poses in front of the Stedy Wall in the iconic Stedy Hoodie... Forever love.

Reached with you Stedy for the first time, a range that was completely unknown to us until then.

Thank you very much for your support and the spicy journey together!