Gewürze in alter Manufaktur Tradition
Ausschließlich frische Zutaten
Versiegelt mit Aromaschutz
Peter Stettler had a vision: the butchers help to sell meat, poultry and fish ...
In his own butcher, with his mother and pia of his wife, in Murg on the beautiful Walensee questions more and more customers ask for a framed articles, which one can only cook.
Finished spice mixtures are becoming more and more. More and less you want to experiment in front of the stove with different spices, but season, cook and finely eat is the big topic.
This trend recognized Peter Stettler and made itself the first spice mixtures. The older ones under us are still reminiscent: every butcher the sausages had their own authentic taste. The reason is a simpler: At that time, all butchers have the spice mixtures which are in the sausage still weighed themselves and mixed. Always fresh for every production.
The beginning of the trend "Easy Fein Chocha" was ushered in at this time.
The passion, talent and creativity of the spicer, help finest spice & marinads to create mixtures that belong to the standard assortment at Stedy Gülz AG and have countless fan in all Switzerland.
Greater the success with already spiced meat and the clientele was grateful that it tastes so good.
The taste of the customer counts
Conducting dozens of grill courses and meat lectures, the taste of the customer counts and also his verdict. More and more "Stedy" became successful and invited to imagine his spice and marinads mixtures 1: 1. Of course, not all excited, critical voices always exist ... Nevertheless, "Stedy" the RS name of Peter Stettler remained faithful to his vision and optimized and tapped further ...
2 products were in the center: On the one hand the fine vegetable bouillone without fat and for that with really much taste and marinades, which are unexplained without artificial ingredients. In order to meet the increasing production volume, an outgoing slaughterhouse was rented in Bussnang and the first larger productions were held there.
Independence and passion
It is April 1, 1981: I can remember the Junior very well to remember this conversation from my parents, Peter & Pia Stettler. My daddy came home joined home with the commercial register excerpt in the hands and the explanation: "Pia, from today I am self-employed spice mixer". The enthusiasm of my mother was rather behavior, clear, we are a 4-member family and then like today, there's everything, sometimes 10 or even 1000 ... a market of occupied is of the big in the industry and then just Do so "self-employed" and take the whole risk?Security Ade and Welcome Freedom?
Today I understand the better, passion is the topic to spend the time to spend what you prefer (and that is at Peter Stettler: spices to tinkle, mix and sell on butchers), his owner boss and work independently.
Assortment is growing
Another two sellers and sales drivers came to the Stedy team. Objective: Definitive introduction of the Stedy brand to other regions.
Via telephone service the existing customers are looked after. Below is already in addition to butchers, grocery stores, cheesein and meat processors.
With a sophisticated touring plan, all customers are supplied once a week and at the same time presented actions and novelties directly in the store.
The brand name "Stedy" is entered in the trademark register. By the way, Stedy is the call name of Peter Stettler, during his military time. Since Stettler gave on the weapon's seat, my daddy became "stedy". This name is still the brand of all fine products that leave our manufactory.
Recording at Mego Switzerland. The Metzgerei Cooperative Switzerland is the shopping community of all Metzgern in Switzerland. 14 cooperatives, which ensure the daily needs of the butcher due to their cash & carry centers. For Stedy a huge success for 2 reasons: 1. If you came in contact with the main target group, butchers and 2. the deliveries were easier. Weekly deliveries to all Metzger Centers were additionally supplemented with orders in the commission and helped the delivery service no longer had to take so long.
Stedy may be happy about increasing growth to customers, in the meantime, we supply more than 1300 specialist shops.
Metzger Marinade: Glushy season in no time
Marinades in glasses was the standard and Peter Stettler thought a step further: Marinades in tubes should be. And so the butcher marinade (since 1981 since 1981 as "House Mix No. 1" known at all butchers) was launched in a striking tube.
That was the first product that was really in bulks to sell, the customers pleased it that it has only natural ingredients in it. For the efficient sales, stand floor displays were produced and the whole thing at fairs for the butchers (Mefa in Zurich) were presented and promoted.
Again clearly shows: Stedy comes from Switzerland and promotes the same way.
Despite the great success, all tubes are processed by hand in our manufactory.
The second picture shows Peter Stettler. Visually excited about the first bestseller of Stedy
Jubi by Stedy
"Jubi by Stedy" 22 years with many highs, lows, developments - trendations.
12 marinades, 6 seasoning mixtures and various Schnitzelsaucen are today's leaders.
An exclusive assortment of selected internal gourmet specialties.
New, the development of vegi and grilled specialties: (stedy clever cuisine) own production and marketing of 80 to 100 tons of spice specialties.
Filled and packed in portion cups, tubes, glasses, cans, bags and buckets.
Also so-called private labels, own brands are produced for special customers.
Valentin Stettler, the Junior by Peter Stettler, helps in the background for several years. "I grew up with this company and so it is normal to help if you are needed" Be it in production, creating and maintaining the Internet presentation, maintenance and procurement of the EDP and the network internally. Especially fun made the holiday representations in all Departments, which always moved with a big learning effect.
Olma St. Gallen
Olma St. Gallen: 1. Presentation of the "Härdöpflückwüß".
Newly packed in the well-known design, different on the market and in the stedy yellow outfit. Who would have thought that you can make a company completely pink and thus secures the quality feature?
At the beginning of subordinate resonance at the first 2 days of the fair intensified our courage as we were more than convinced of the mixture. So we started with "Schmocks" and "Tasting" for the first time and have remained faithful to this day.
"Make your customer to the fan" does not apply to the Stedy since 2006 and yet everything started with this year. Numerous Stedy Fan's have helped us to make the retail story tasty this fine mixture. But not only: the retail trade (at that time a good 1800 specialist shops) was immediately ready to record 12 spreader in the assortment and to issue them accordingly. Due to the long-term honesty cooperation we received really good support.
The paragraph was correspondingly awesome. Without TV advertising or the like, the hardships masked in the same year for the favorite product of new and existing customers.
With a lot of courage, due to the high financial use, but with full confidence in the potential of the new spice mix, Stedy lists this article in the national retail trade chain "Volg". Due to cooperation since 2005, countless graduated barbecue courses in a variety of Volgs stores, then to make our marinades known we knew: This is the right start for the hardships in rural regions where is still heartily prepared.
The expansion progressed and we launched salasswood and meat desert in the new packs. Thus, the year 2007 is the start of the "Trio Chuchichäschtli". The 3 mixtures you need daily and applied to everything to get a particularly fine result.
The original listing in Volg Magazine.
We make customers fans and pink stands for stedy
Conversion of the Single Committee Stettler Spice Specialties to Stedy Gwweg AG for internal family succession. Valentin Stettler takes over the management, marketing and expansion of customers.
Peter Stettler ensures flawless production and tinkes on fine mixtures.
Together with her team of 5 stedy employees, she conjures up more and more hard-blooded cuffs and other fine blends into the Swiss Chuchichäschtli.
The vision "We make customers for Fan's and Pink stands for Stedy" moves into the center.
The pink lid (actually a misconduct of our corporate color in 2006 that could not be released in time) are becoming more and more to the symbol of Stedy.
So the whole company appearance is changed. Yellow shirts and shirts will be replaced by pink t-shirts with cheeky languages. The advertising is increasingly developed on young, cheeky, different and yet adorable.
No matter who calls an email, a postcard or a letter writes. Be it a mushroom question, a grand order or simply when is the factory shop open ... Everyone will be treated like Fan's with respect and confidence that we find more contacts.
Due to the growing awareness, the building in Märwil is too small. After elaborate search, we purchased the new company location in Weinfelden.
New vehicles were purchased for the sales service. The production and storage capacity has been quilt. Provisionally set up an office in a ledge so we could call and delight customers.
"Incredible" are the most belonged reactions than the visitors discover our type of processing. Stedy has grown and still remained a manufacture. This means we do not produce and process on holding but to order.
Each sparkli is filled by hand, hooded & labeling. Our warehouse we are completely beating every 2 months every 2 months and thus always have fresh mixtures with the full taste.
New in the assortment since this year are the mixtures:
Schtechuuspfäffer / Pizza & Pastagwürz / Znünigwüß
Since this time, there is a head on the head race between these 2 blends and we look each year who wins. Sometimes the Pizza & Pasta is making the Schtechuuspfäffer.
Either way: both belong is Chuchichäschtli because you can need them almost every day.
Social media and fans
Our largest marketing success (which is currently circulating in various media today) was shared via Facebook via 20 minutes and went viral.
"Mini Fründin Breaks every day" (the man clearly shows the hardships of the hardness).
Stand today still one of our most important tools when it comes to reporting about Stedy. After a fixed plan, news are posted, fan inquiries answered and always released more recipes.
We realize that we can get closer to the fan's and the interaction helps us get better every day.
Also in the product range of Stedy is continued. "S'Güggeli" ulceration comes in the new spreader and the recipe will be adjusted gently. The Urpsrung from the Güggeligwüz was the "Grillfix" the meatwear mixture of Peter Stettler, which he used in Murg for his meat products. With the Güggeligwüß, this mixture was modeled and so newly launched.
Stedy was already in the 1980s one of the great mulled wine spice suppliers for the entire ski resorts (almost the whole white arena made the mulled wine from wine + stedy mulled wine spice). Gradually, we then took this to the Olma and then there, then still sold in the glass very well. Due to numerous feedback of our fan's we learned ... that the fine mixture "only" was used for mulled wine and sometimes disappeared more than a year in the box. And of course that is not the meaning of spice mixtures.
For this reason, the mixture was specially adjusted in "dessertweg" in the known spreading and additionally described.
The base is an aromatized sugar, ethereal oils flavored (oranges, lemons, cinnamon and cloves). So every mulled wine and of course also dessert succeeds: replace a bit of sugar against dessert coat and already comes the fine aroma in cake, creams and much more.
We took the trade fair construction in your own and became more efficient and better. In the wedding we were German glideration at over 16 trade fairs per year, the highlight always remained ease Olma in St. Gallen.
At the 16 pieces we coped with our Stedy team throughout German Switzerland. It was important to us that we were not with strange people at the stand but the exclusively staff and fan of Stedy were on site. It went less about the "fast" simple turnover but "We make more fan in the whole of Switzerland".
By calling Edeka Bauer (Konstanz) we are surprisingly offered a test market in Germany. We are allowed to serve Edeka Bauer until today and also provide there, not just the Swiss customers, for more and more enthusiastic Stedy Fan's. However, because of the complicated logistics and customs clearance from Switzerland to the EU, we have not expanded this market further.
After the Olma in St. Gallen we get a surprising call from Gossau. "Coop Eastern Switzerland on the apparatus".
"I always come to Olma and buy the stedy salad wub" so Mr. Andreas Stressle, buyer Coop Eastern Switzerland and Ticino. At our personal meeting in the headquarters in Gossau quickly realized that Coop believes in small companies and closely monitored them. Thus we are with our vision "We make every customer to the fan" Gold right. Nobody knows who knows who and where who is. Thus we all inspire the same.
We have received the opportunity to demonstrate ourselves and the Trio Chuchichäschtli consisting of hard-blooded coast, meatwear and salad wub from Fortan in all Coop branches of Eastern Switzerland providing where these rice paragraphs find. The only concerns about our side was that probably the whole business in the Volg, Spar and TopCC could break.
Fortunately, that's not the case and we were allowed to find countless new fan's in Coop, which now take us comfortably in your weekly shopping.
As a new Gastro Distributor, we were able to inspire the Prodega (the largest Cash & Carry provider for restaurateurs in Switzerland) and may now deliver hard-puffs, meatweave and salad wub for the gastrics in all markets.
What applies to all major customers is the basis of cooperation cooperation with our major customers. It is based on mutual respect, partnership and familiar.
We know where we come and worry about the small retail trade. For this we have maintained our phone sales and even expanded.
Expansion of the acquired business workshare in Weinfelden with glass manufacture, beautiful factory shop and additional rental space for more companies.
Stedyfäscht Visitor record with over 10'000 fan's. 2015 Implementation of the 2nd language (Härdörfülwüß is "French" and gets nutritional values.
10 years of hardships
10 years Härdöpflwück - from the small niche player to the more and more popular kitchen utensil you can need every day. Steady, careful expansion of the clientele and the conceptThe Stedy Partner Shops with the full assortment of Stedy to take into account inquiries for the overall assortment. The Stedy team has grown by another 2 people.
Stedy ulceration chips
Provision work on Zhaw Winterthur commissioned, the goal is that the spices no longer be shoveled by hand in the bottler funnel but directly raised, opened, opened, opened, opened by the hopper. So the employees can work easier and gentle
Igho in Basel for the first time with a co-exhibitor. Construction of a manufacture on site in cooperation with Valida St. Gallen.
So we were able to show all visitors of the IGO how the spices are processed by hand and of course sold at the end.
Instagram and Gin
Acquisition of new mixers as a replacement of the bakery mixer
Monday - Friday:
8 a.m. - 12 p.m. / 1.30 p.m. - 5 p.m.
Saturday & Sunday closed
Take a sniff in. True to the motto "Schmköcke and Try" you will find all the product in every packaging sizes in our factory shop that we make fresh in the Manfuacture every day.
We are looking forward to your visit!
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