1976 - Vision

vision

Peter Stettler had a vision: Help the butcher shops sell meat, poultry and fish...

In his own butcher shop, run by his mother and his wife Pia, in Murg on the beautiful Walensee, more and more customers are asking for ready-to-cook items that can only be cooked.

Ready-made spice mixtures are becoming more and more popular. People less and less want to experiment with different spices in front of the stove; instead, seasoning, cooking and eating deliciously is the big topic.

Peter Stettler recognized this trend and set about putting together the first spice mixtures. The older ones among us will probably still remember: at every butcher the sausages had their own authentic taste. The reason is simple: Back then, all butchers weighed and mixed the spice mixtures that went into the sausage themselves. Always fresh for every production.

The beginning of the “eifach fein chohä” trend was heralded at this point.

The passion, talent and creativity of the spice inventor help to create the finest spice and marinade mixtures, most of which still contribute to the standard range today Stedy Gwürz AG belongs and has countless fans all over Switzerland.

The success of already seasoned meat became ever greater and customers were grateful that it tasted so good.