Everything starts with taste
On April 1, 1980, Peter and Pia Stettler took the step into self-employment with a lot of passion and a great deal of courage. Your idea: Offer the butcher a fine additional range that supports sales and inspires customers.
In the old slaughterhouse in Bussnang, everything was stirred, tasted and produced with passion by hand. The first creations – one Gmüesbouillon and the Butcher marinade were small masterpieces with great taste.
The marinade in particular proved to be the perfect door opener, thanks to Peter's experience as a master butcher. So the first customers quickly took a liking to them Stedy-History got off to a lively start.
Pink = Stedy
Love, Peace and HärdöpfelGwürz
We have fans (not customers)
Not on stock but on demand
What Stedy makes up
At Stedy It's not just about seasoning, but about living with taste: honest, heartfelt and simply fine. It's about people, joy and honest craftsmanship.
Our values have been with us since day one Stedy to what it is today: a manufacturer with heart and taste.
Honest & Natural
We believe in the real thing: natural ingredients, honest work and the courage to keep things simple. We only put in the glass what would also be in our own kitchen, without any frills. You can feel this honesty in the taste and hopefully in every encounter with us. That's why it's in everyone Stedy-Spice exactly what it promises: simple, honest and full of taste.
Heart & joy
We do what we love and you can taste it. Whether bottling, mixing or tasting: we laugh a lot, help each other and celebrate even small successes. For us, joy is not a coincidence, but the most important ingredient in everyday life. Because if you work with a smile, you can also put it on others' plates.
Together & family
At Stedy we know each other, help each other and stick together. Many of our employees have been here for years and you can see that in every detail. Our customers (we call them “fans”) are also part of us Stedy-Family. We listen, learn from each other and grow together. Because together it remains real, warm and lively.
Always believe in it and get up once more than fall down
— Peter Stettler”Stedy“, trained butcher and inventor of all recipes.
Our story
1980
Founding
Peter Stettler wanted to make seasoning easier and more natural. They were created with a lot of passion Gmüesbouillon and Butcher marinade. Without artificial additives, but with full taste, just like the motto. “Easily fine chocha”. That's how it started Stedy-History with joy, craftsmanship and real Swiss spice.
1982
Retail
Stedy ventured into the retail trade and added fine specialties to the range. Italian pasta, tomato sauces, garlic pastes and pickled mushrooms went perfectly with the popular spices. This brought even more enjoyment to the village. And those Stedy-Philosophy remained noticeable: honest, fine and lived with a lot of heart.
1985
First company building
Looking for the planned growth Stedy for more space and new possibilities. They found what they were looking for in Märwil, on the former site of the old cider factory. Moved there Stedy the first company building and laid the foundation for further growth.
1987
"Stedy"
This Stedy-Team grew with additional sales drivers to take the brand into new regions. Butchers, grocery stores and cheese dairies were personally looked after via telephone service and weekly tours. The brand name „Stedy“, Peter's military nickname, has been officially registered in the trademark register.
1990
Growth
This Stedy-The range grew steadily, and more and more specialties were developed for the retail trade and lovingly packaged. Further partnerships with Migros, Spar, Globus and others followed. Stedy gained new customers nationwide and now supplies over 1,300 Specialist shops throughout Switzerland.
1995
Marinade in a tube
With the Butcher marinade in the tube thought Stedy new: away from glass, towards more handiness and freshness. The well-known “House Blend No. 1” became its first major success. Excitedly presented at trade fairs such as MEFA and still popular today.
2002
Jubi by Stedy
22 years full of enjoyment, ideas and growth. 12 marinades, 6 seasoning mixtures and fine sauces are among the favorites. Around 100 tons of enjoyment are produced and packaged by hand every year, including as own brands. Also there: Valentin Stettler (son), who is passionate about shaping the future.
2006
OLMA St. Gallen
Presented at the OLMA in St. Gallen Stedy for the first time this Härdöpfel spice in a new, fresh design and radiant Stedy-Yellow. Despite hesitant reactions at first, the mixture quickly convinced people with “Schmöcke & Try”. The retail trade and many new fans quickly made the spice a crowd favorite.
2007
Trio Chuchichäschtli
Brought with a lot of courage and trust Stedy that Härdöpfel spice on the shelves at Volg, based on a long-standing partnership and many joint barbecue courses. The success in rural regions confirmed the move. Shortly afterwards, the SaladGwürz and FleischGwürz followed in a new design. The popular “Trio Chuchichäschtli“ for every day was born.
2008
Customers to fans
With the founding of theStedy Gwürz AG begins a new chapter: Valentin Stettler (son) takes over the management, Peter continues to ensure the best blends. The vision “We turn customers into fans – and pink stands for Stedy“ shapes the appearance. Stedy grows and moves to Weinfelden.
2009
Manufactory tradition
Stedy The factory opens to visitors: with guided tours, the popular factory shop and the legendary spice mixing course with Peter Stettler. Despite growth, everything remains handcrafted: every sprinkle is freshly filled and labeled. Newly exciting SchtiekHuusPfäffer and that Pizza & Pasta Spice. Two fine mixtures that have belonged in every ChuchiChästli ever since.
2010
Social media & fans
Stedy discovers the world of social media and lives the motto “We turn customers into fans” also online. With recipes, campaigns and honest exchange, a loyal community is growing, even going viral with “Mini Fründin bruchts everyday”. At the same time, new classics like this are emerging GüggeliGwürz and the dessert spice.
2012
New partners
After the OLMA, the call came from Coop Ostschweiz and with it a new opportunity. The trio ChuchiChäschtli found its place on the Coop shelves and immediately inspired many new fans. Prodega also joined as a partner. Despite growth remains Stedy true to its roots: honest partnerships, respect in trade and a heart for detail.
2017
Härdöpfel spice chips
A new highlight at the OLMA: the first onesStedy Härdöpfel spice chips! Crispy and spicy, they immediately became a crowd favorite. Presented for the first time Stedy There were two stands with over ten employees at the OLMA and the chips generated enthusiasm, enthusiasm and lots of new fans everywhere.
Our partners
